Helen Cartwright

How AI is Revolutionizing Marketing Attribution: The Future is Now

How AI is revolutionising marketing attribution: The future is now

AI is revolutionising marketing attribution by offering precise, real-time insights into customer journeys. Through predictive analytics, multi-touch attribution, and cross-channel integration, marketers can optimise campaigns, improve ROI, and deliver personalised experiences

Technology driving blood supply

Wendy Clark, Chief Digital Information Officer, and David Rose, Director of Donor Experience, tell us how digital and technology transformation aims to help NHSBT deliver even more for donors, employees and patients.

Series Three: Suzette Kent

Suzette Kent is a former Federal CIO for the United States government.

In this podcast, Suzette shares her story and talks about what the public sector can do to accelerate digital transformation.

Helen Cartwright

How AI is Revolutionizing Marketing Attribution: The Future is Now

How AI is revolutionising marketing attribution: The future is now

AI is revolutionising marketing attribution by offering precise, real-time insights into customer journeys. Through predictive analytics, multi-touch attribution, and cross-channel integration, marketers can optimise campaigns, improve ROI, and deliver personalised experiences

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