Helen Cartwright

How AI is Revolutionizing Marketing Attribution: The Future is Now

How AI is revolutionising marketing attribution: The future is now

AI is revolutionising marketing attribution by offering precise, real-time insights into customer journeys. Through predictive analytics, multi-touch attribution, and cross-channel integration, marketers can optimise campaigns, improve ROI, and deliver personalised experiences

Using data to save lives

The battle to tackle a serious opioid epidemic across the USA was going nowhere, so the Commonwealth of Virginia fought it with data

Unlocking the lockdown

Frances Sneddon, data scientist and CTO at Simul8, explores how digital simulation can provide the crystal ball that businesses need after COVID-19

Series Three: Anthony Baker

Anthony Baker is co-founder and CEO of Satellite Vu.

In this podcast, Anthony reveals how his company plans to use thermal and infrared imaging satellites to help assess the climate impact of every building on the planet.

Tom van Aken

Tom van Aken is CEO of Avantium, a company which has pioneered a plant-based plastic called PEF. In this podcast, Tom discusses how renewable chemistry could revolutionise the packaging industry.

Helen Cartwright

How AI is Revolutionizing Marketing Attribution: The Future is Now

How AI is revolutionising marketing attribution: The future is now

AI is revolutionising marketing attribution by offering precise, real-time insights into customer journeys. Through predictive analytics, multi-touch attribution, and cross-channel integration, marketers can optimise campaigns, improve ROI, and deliver personalised experiences

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