Having a strong follower base on TikTok is one of the most crucial factors in boosting your engagement. With an engaged and loyal community by your side, you can easily expand your TikTok reach and solidify your presence on this platform.
Unfortunately, losing followers will have the opposite effect. As your follower count declines, you experience a significant drop in engagement, making it a lot harder for your audience to reach a broader audience.
And if you’ve been asking yourself- ‘Why am I losing followers on TikTok?’ you are definitely not alone. Most TikTokers are faced with this problem and it’s often due to various factors. With that in mind, in this article, we’ll take a look at the top reasons for your follower loss and how to fix them.
Top 9 reasons you’re not getting followers on TikTok
1. Account shadow ban
While you might not get an alert of your shadowban on TikTok, it truly does happen. In fact, TikTok account shadowbans are so subtle that you might not even notice. The only evidence that’s a direct indicator is when your content becomes less visible, often due to violating community guidelines.
Solution
That’s why it’s important for you, as a TikTok user, to stay updated with the community guidelines and any new updates. If you suspect your account may be shadowbanned, check your recent posts and ensure they comply with the guidelines. Additionally, avoid incorporating banned or overused hashtags, as they could easily trigger a ban on your content
2. Purchasing TikTok followers from shady websites
Making a TikTok follower purchase from shady websites can lead to serious risks, such as account suspension. Typically, these unreliable sources will deliver low-quality followers who don’t engage, further damaging your reputation and credibility.
Solution
To correct this, only purchase real TikTok followers from GetAFollower. When you buy TikTok Followers from GetAFollower, you get 100% authentic follower from real accounts, with an exceptionally high retention rate. Plus, GetAFollower offers multiple secure payment options and a Money-back guarantee, so you can grow your following without any risks.
3. TikTok’s algorithm changes
TikTok is constantly evolving as it grows and improves its services. In addition to that, there are tons of algorithmic changes that come with this continuous evolution. And if you’ve not promoted your content effectively, you might witness a significant drop in followers.
Solution
To ensure you adapt, always stay in the loop of TikTok’s latest changes and guidelines. You can even go the extra mile by simply diversifying your content to reach different audiences. That secures your reach and visibility, as your content will not be overly reliant on one type of video.
4. Not creating a viral video
Another major reason your follower count stat might be falling is that you’ve not yet created viral content. Without a big TikTok video hit, your profile will definitely struggle to stand out, which could result in the loss of some of your loyal followers.
Solution
Now is the time to find ways to increase your chances of going viral. Start by creating content around trendy topics and indulging in popular challenges. Above all, ensure that any trend you jump on, aligns with your personal brand and your audience’s interests. Take your time and create high-quality videos that include clear visuals and crisp audio. Also, create content that resonates with a large audience.
5. Inconsistent posting schedule
Irregular and unreliable posting will easily cause your target crowd to lose interest in your profile, resulting in a drop in your follower count. When you don’t post consistently, your videos tend to get lost, making your followers move on to other, more active creators.
Solution
To prevent or fix this situation, create a posting schedule that aligns with your audience’s online activity. Then use a posting calendar to plan out your content strategy, keeping your followers engaged and entertained.
Remember, the key is to strike a balance between quality and quantity, especially when it comes to how many videos you should upload regularly. Set realistic goals with your posting schedule, whether it’s daily or weekly, and stick to it.
6. Not interactive with audience
When you don’t interact with your audience, they tend to feel disconnected. They will likely feel less valued by you, which will push them further away from your brand. Eventually, this leads them to click the unfollow button.
Solution
To get more comments on TikTok and improve your audience engagement rate, actively respond to all comments. Host Q&A sessions as well to allow your followers and potential viewers to directly connect with you.
And whenever possible, engage with your audience’s content by liking and commenting in their videos. That way, you can further strengthen your bond with your community, reducing your chances of losing followers.
7. Not using trending music
Not including trending music in your TikTok videos leads to lower visibility and a loss of follower count. Not incorporating at least one popular track into one of your videos makes your content seem outdated. That causes your audience to lose interest.
Solution
The algorithm often also favors videos with trending audio, making it easy to reach an even wider audience. To fix this, search for trending music in TikTok’s library collection. You can also keep an eye open on your for Your page. Once you spot one track that aligns with your type of content, try to incorporate it into your videos.
8. Not collaborating with other influencers
Failing to work with other creatives will definitely limit your exposure, potentially hindering your follower growth. Through collaborations, you can introduce your content to new people. And that helps you increase views on TikTok and, eventually, followers.
Solution
To boost your visibility, participate in duet challenges or create joint content with other influencers. Additionally, send custom messages to popular creatives with similar audiences and niche-specific content.
9. Not using analytics
Finally, not utilizing TikTok’s Analytics section can result in missed opportunities to improve your content or even retain your followers. The Analytics section is crucial to any influencer looking to enhance their TikTok brand presence. When you don’t use it, your content’s visibility, engagement rate, and discoverability suffer, leading to a loss of followers.
Solution
To correct this, ensure you take a look at your Analytics section as often as possible. Pay close attention to engagement metrics such as likes, views, and shares to identify trends that are most successful. Then, use this information to make adjustments in your content strategy. Additionally, you can use TikTok’s Analytics to identify your audience’s demographics, interests, and online behavior. That will allow you to create content that resonates with their needs and preferences.
Conclusion
Well, there you have it! These are the top reasons you are experiencing a sharp decline in your follower count on TikTok. Take a moment and check if any of the above factors could be contributing to your problem. Then, use what we’ve recommended to fix it. That way, you will soon regain your followers and potentially even get more in the process.
